The Female Founder Collective

With love, friendship and community at the root of all that we do, having love for our fellow female founded brands comes naturally. This joining of forces is our latest innovation in creatively supporting one another. It’s simple, really. We love each other’s brands. We’re consistently inspired by Elaina Bellis’s collaborations, while living in Lunya sleepwear, Janessa Leone hats, and Frēda Salvador shoes. We have been behind-the-scenes friends and mentors for years, now we are thrilled to join creative forces and partner by sharing each other's brand stories.


The Female Founder collective



Meet Janessa Leoné


Janessa Leoné is an elevated accessories label based in Los Angeles. The brand creates sophisticated pieces with a focus on timeless, minimal designs that are both unique and classic. Each collection is hand made using a consistent foundation of the highest quality materials, yielding pieces that can be worn through many seasons.


Janessa’s goal is to create products that have the capability to tell a narrative of many generations because they’re well-made enough to withstand the stories themselves.





Janessa Leoné Hat



Meet Frēda Salvador


Frēda Salvador was founded by best friends Cristina Palomo Nelson and Megan Papay. With over 25 years of technical footwear and accessory design and 70+ years of footwear lineage, they design every collection of elevated, timeless and slightly unconventional styles that ease into your everyday. Their footwear is designed in California and handmade in our family factories in Spain and El Salvador. Their products empower non-stop women by offering pound-the-pavement utility.






Freda Salvador Shoes



Meet Elaina Bellis


Elaina is an art director, model, and, most importantly, mother. In 2016, Elaina and her photographer husband James, joined forces to build a one stop shop for all creative needs. Their past collaborations include; Anthropologie, Madewell, Kate Spade, Christy Dawn, True Botanicals, Maisonette, and Blundstone to name a few. The duo reside in Los Angeles with their twin four year old daughters.





Elaina Bellis




22 Pines Engineering


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