Being the Prima, with Babba

The Prima Collection was inspired by the movement of dance and the grace, style, and power of Prima ballerinas. Feel like a strong, confident woman whether you’re strutting across a stage or your kitchen floor — that’s being the Prima. We’ve tapped three women that embody that energy in everything that they do.





Meet Babba — our ultimate girl crush. This Swedish Latina it-girl is an award-winning creative marketing professional who has worked in both fashion and tech in some of the coolest cities around: Stockholm, Berlin, and New York. When this mama-to-be is not running her marketing agency or working on HER USA, a brand she co-founded, or her newest venture, Ceremonia, you can find her decompressing in our favorite place — home. Get to know this marketing-mogul-meets-style-guru and find out what she thinks it means to Be the Prima.





How do you show up as the leading lady in your own life?


Babba: I try to show up in life with a sense of gratitude and optimism, finding beauty in the everyday and keeping a joyful spirit. Blue (my pup) is actually a big inspiration here; she finds her zen in any situation and is always happy to see other humans. That’s how I want to show up in this life, too!






22 Pines Engineering


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